Scotch Whisky Association
In Scotland, Scotch Whisky tends to be enjoyed straight or with a little water.
Enter a bar in Tokyo and you will see whisky being consumed ‘mizawari’, diluted with lots of water.
Out for the evening in Madrid, the order is likely to be Scotch mixed long with lots of ice and cola.
In Shanghai Scotch with ice and cold green tea is very popular.
Visit a style bar in New York and bartenders are likely to be using the great variety of whisky flavours to make exciting cocktails.